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Fuel cells have several advantages over current energy producing technologies. They are efficient, environmentally benign, fuel flexible, modular, scalable, have low and easy maintenance, and are adaptable to specialized applications. Fuel cells can also be “stacked” to produce voltage levels that match specific power needs for a wide variety of uses. As such, fuel cells offer one of the most promising technologies for delivering clean and efficient power for automotive, industrial, residential and consumer applications. While many technical and engineering challenges remain, fuel cells hold the potential to provide major environmental, energy and economic benefits that advance critical national environmental goals. Widespread use of fuel cells may hold the answers to some of our most significant energy shortage challenges for the future and could mark a historical turning point, reducing dependence on fossil fuels, improving the environment, and creating a sustainable and energy secure hydrogen-driven economy.
Fuel Cell Commercialization Barriers Although significant financial resources have been invested in fuel cell technology over the last few years, the following are typically agreed to as primary barriers to mass market commercialization. They are: 1. Lack of a hydrogen infrastructure for fuel storage and distribution. GEI's Commercialization Strategy Global Energy Innovations (GEI) is part of the Fuel Cell and Sustainable/Alternative Energy industry and has a target market that includes portable and on-board fuel cell power generation applications requiring efficient, clean, near-zero emissions, and silent operations in the 2kW to 10kW nominal power range. GEI's competitive strategy is the economical processing of hydrogen from locally available logistics fuels combined with flexible, adaptable, and reconfigurable power electronics. This strategy provides a pathway to large volume commercialization of fuel cell power systems. Our innovative technology is customer centric and is driven by a commercialization reality that provides opportunities for the rapid integration of fuel cell power systems for markets typically restricted by the lack of a hydrogen infrastructure and allows for a common fuel cell architecture accross multiple application areas. This "Blue Ocean"strategy is fundamental to GEI's success. GEI Commercial Pathways The ability to extract hydrogen economically from locally available logistic fuels provides commercialization pathways into application markets traditionally unavailable to fuel cell power systems due to cost and the lack of a hydrogen infrastructure. The graphic below shows the commercialization pathways for the GEI X5 high temperature fuel cell APU with adaptable and reconfigurable power electronics.
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